Good to Great
A quarterly leadership mailer that turns a results update into a story about the people behind it.
- Client
- Century Real Estate
- Agency / organisation
- Century Real Estate
- Campaign
- Q1 FY leadership mailer
- Project type
- Internal EDM
- Industry
- Real estate
- Mouli’s role
- Copywriter
The copy
- Every milestone tells two stories. The one the numbers tell. And the one the people built.
- Records broken. Higher mountains climbed.
Mouli’s contribution
Copywriter — wrote all the copy, from campaign lines and teasers to the complete brochure narrative.