Health, said plainly
Awareness creatives that make a hard medical message impossible to scroll past — and brand posts that find a fresh angle on a familiar day.
- Client
- Kasturba Hospital, Moon Maternity, Deccan Group, VRR Builders
- Agency / organisation
- Design Juice
- Campaign
- Healthcare awareness & brand social
- Project type
- Outdoor · Social media · Wish posts
- Industry
- Healthcare · Real estate
Context
Public-awareness communication for hospitals around health days, alongside social media for real estate clients.
The central idea
Each health message is reduced to one visual metaphor — a stomach shaped like a grenade, a helmet that is also a brain, lungs drawn as a crab’s claws — with a line that does the rest. Sensitive subjects stay respectful: the point is early detection, not fear.
The copy
- Gastrointestinal cancer is deadly if not detected early.
- Speak open & often when it comes to gynaecological health.
- Knowing about stroke is your safety against it.
- Escape the grip of lung cancer.
- Spread awareness, not AIDS.
- Healthier you, stronger family.
The execution
- Outdoor hoardings — Gastro-Intestinal Cancer Month
- Social media — Gynaecological health
- Social media — Kasturba Hospital, Moon Maternity, Deccan Habitat
- Wish posts — VRR
Recognition
- Desi Creatives — Featured, Gastro-Intestinal Cancer Month hoardings
- Ads of the World — Featured, Gynaecological health social creative